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Axe Blog

Meet Danielle Lawrie

Hi guys, I couldn't be more excited to be representing the Axe bat and Baden Sports! What an exciting journey it has been, and it is only going to get better!

I will be writing and creating video blogs on weekly, and will be giving you as much valuable information as I can! I look forward to more blogs and video messages to come, and to get your feedback and answer questions!! Below is a video introducing myself, letting you know what I've been up to lately and what's to come! See you next week! - Danielle


Written by Annie-Rose Schindler — April 04, 2014

University of Memphis Head Coach Schoenrock Reaches 250th Career Coaching Win

Axe Bat would like to congratulate AXE exclusive Head Coach Daron Schoenrock from the University of Memphis on his 250th career coaching win! On Tuesday, February 25th, the Memphis Tigers defeated the Belmont Bruins 2-1 at FedExPark, giving Coach Schoenrock his milestone win.

In 2004, Daron Schoenrock was hired as the University of Memphis Head Baseball Coach. In just his second campaign coaching at Memphis, Coach Schoenrock led the Tigers to a 32-win season. Since coming to the University of Memphis, he has brought in three nationally-ranked recruiting classes, with 12 Tigers drafted and 13 signing pro deals. Regarded as one of college baseball’s premier pitching coaches, he has coached 86 players who have gone on to sign professional baseball contracts.

His impact has reached players both on and off the field. In his first year with Memphis, his team recorded the program’s highest GPA ever. In the fall of 2010, the Tigers again reached a program-high GPA of 3.278 and have consistently held a GPA of 3.0 or higher since.

Schoenrock is currently in his 10th season as Head Coach of the Memphis baseball team. Last year, the Tigers had the program’s seventh 30-win season. Not only did Coach Schoenrock lead his team to its best winning percentage (.593) since 1994 with a 35-24 record, he was also named the Keith LeClair Coach of the Year.

The Memphis Tigers are currently 7-1 for the 2013-2014 season.

AXE exclusive U. of Mary Hardin-Baylor Head Coach Ben Shipp Earns 300th Career Win


We’d like to congratulate Coach Ben Shipp of AXE exclusive University of Mary Hardin-Baylor on his 300th career victory! Last Friday he led the now undefeated Cru baseball team (4-0) to the milestone win, which had never before been achieved at UMHB.

Coach Shipp began coaching high school baseball and football in 1980. In 1985 he took the position as head baseball coach for University of Mary Hardin-Baylor, until moving into UMHB’s Director of Athletics role in 1996 and later advancing to become the Vice President for Athletics in 2002. Under his guidance, UMHB won 17 conference championships, had 130 All-Americans and 38 Academic All-Americans. In the summer of 2012, Coach Shipp stepped down as Athletics VP to return to coaching. 

Inspired by the great teachers and caretakers of the game, such as Ben Hines, Mark Johnson, Augie Garrido, Gary Ward, Jack Leggett, and Wayne Graham, Coach Shipp is committed to his craft and his players.

“I continue coaching because I love teaching baseball to these young players and seeing their excitement when it all begins to make sense to them,” says Shipp. “I love seeing a team come together in the spring and play as a single unit with team goals driving their commitment.”

Last season, Coach Shipp led the Cru to a 21-21 record, which earned them a berth into the American Southwest Conference Tournament for the first time in four seasons. The Cru went 10-8 in ASC West Division and were expected to return 13 letter winners from that team this year.

“Winning a playoff game in our first year was a thrill. I saw the confidence of our young guys go through the roof and they have carried that experience into this season,” said Shipp.

Among his most recent accomplishments, Coach Shipp was named Chairman of the NCAA Division III Baseball National Committee for the 2013-2014 school year and will continue on the committee through 2016.

"I am honored to serve Division III Baseball as the chair of the National Committee," says Shipp. "It is a privilege to work with 7 other representatives from across the country who lend their time and experience to putting together a great championship."

AXE Frequently Asked Questions

We're here to answer your questions on the Axe bat - if you have any we didn't touch on, leave a comment!


Click questions to expand answers

AXE Handle Concept

Why the AXE handle?
The AXE wasn’t an accidental or arbitrary design. Over 150 years ago, when baseball bats were first made, the only technology available was a lathe. Because a lathe spins a bat on an axis, the entire bat had to be round, including the knob and handle. Now we have the ability to manufacture the handle in a way that makes the most sense for the hitter. Now, every curve and angle is bio-mechanically superior to the old, round knob, and every other bat on the market.
What are the benefits of the AXE handle when compared to the traditional knob?
There are many benefits to performance, comfort and injury prevention. See The Science Behind the AXE for more details.
Do you make a bat with a traditional knob? Why not?
No. We believe the ergonomic AXE knob is the future of baseball and softball, and it provides all of the benefits to the hitter that the round knob simply does not.
How am I supposed to hold the AXE?
The pinky finger should wrap around the front hook portion of the AXE knob, while the bottom of the knob is flush with the base of your palm. The handle should feel natural and comfortable in your hands.


Do you have any professional baseball players swinging the AXE bat?
Jimmy Rollins of the Philadelphia Phillies and several minor league players. "I changed to the AXE because of the bio-mechanics. I wouldn't be using the AXE if I didn't believe it was a better bat." - Jimmy Rollins

Barrel Technology & Pop

How does your barrel's pop compare to that of the competition?
Our barrels are as good or better than any bat on the market. The AXE has the most pop allowed within the restrictive performance standards now in place at all levels of baseball and softball.
What’s the difference in the all alloy, composite handle/alloy barrel, and the full composite bat?
One piece alloy provides a stiffer swing. Two piece composite handle / alloy barrel gives the player a little more whip and more comfort. Full composite: Carbon fiber has the highest strength to weight ratio of any material on the planet. Composite barrels allow us to make the most balanced bat with the largest barrel.
Is the composite handle/composite barrel hotter than the alloy barrels?
All bats are at the maximum performance limit.

One-Sided Hitting

I notice with the AXE, you will be hitting only on one side of the bat. Will the AXE wear out more quickly than your competitors' bats?
No. Because we know where the ball will hit the bat, we can focus our construction on that portion of the bat - what we call the Engineered Hitting Zone. Round knob bats have to make their bat durable from every direction; we're able to fine-tune and perfect one hitting face.
Because the AXE requires one-sided hitting, what do you do differently than other manufacturers to ensure durability and good pop?
Depending on barrel material, we utilize several different technologies to achieve one sided hitting:
  • Composite: Our composite bats use Plus-Plus technology. Plus-Plus uses additional layers of carbon fiber in the hitting zone, literally making the barrel thicker where the ball strikes. To maximize the performance, we added an asymmetric ‘C’ shaped slip plane which makes this thick hitting wall perform like two very hot thin walls.
  • Alloy: We use military grade LP Scandium Alloy that has an incredibly high strength to weight ratio. We then use a proprietary combination of swedging and machining to put pop and durability in the hitting zone, and shave weight everywhere else. One-sided hitting lets us maximize pop, durability and balance in a single bat.
Is there a different AXE bat for right and left handed players?
No, our bat is designed for both lefties and righties.
Where is the engineered hitting zone?
Regardless if you’re a lefty or a righty, you will only hit the AXE on a 330° portion of the barrel. This is the ‘Engineered Hitting Zone.’ The top of the bat (the 30° non-hitting portion of the barrel) is the only area of the bat not designed for maximum performance and durability. On the AXE the ball only makes contact with the “sweet spot” and ours is as big or bigger than anybody’s.
Is the bat dead on the backside of the Engineered Hitting Zone? Will it wear out more quickly or break if I hit on the backside?
The back of our bat is not meant to be hit, and our barrel technology uses the ‘non-hitting’ side to increase performance and durability on the hitting side. Hitting off the back of the bat won’t give you a performance advantage and will accelerate the rate the bat wears out.
What kind of warranty does Baden offer?
One-year, one-time warranty on all alloy and composite bats. 90-day warranty on the composite wood bats, and no warranty on single-piece wood bats. We also offer a 30-day money-back guarantee, so you can try the AXE worry-free.

Written by Annie-Rose Schindler — July 12, 2013

Axe Bat Instagram Contest


Win an Axe bat!

How to enter:

1. Instagram a photo of what inspires your game – get an extra entry if the Axe bat or brand is featured!

2. Tag your photo with @axebat and use the hashtags #axebat and #sparkler

3. Tweet it out for yet another entry!


Good luck!


Deadline for submissions is July 7th. Winner will be announced July 8th.



Baden Sports’ Fan Page Sweepstakes (the Sweepstakes) is open only to legal residents of the fifty (50) United States and the District of Columbia over the age of 18 with access to the Internet at all times during the Sweepstakes and subsequent prize-award period. All employees of Baden Sports, Inc., all associated agencies and each of their respective affiliates, sales representatives, distributors, licensees or agents (all of the foregoing, together with Sponsor, collectively referred to as Sweepstakes Entities),and their immediate family members (spouse, parent, child, sibling and their respective spouses) and those living in the same household of each (whether related or not), are ineligible to participate in the Sweepstakes. All applicable federal, state and local laws and regulations apply. Void where prohibited or restricted by law. Entry in the Sweepstakes constitutes your full and unconditional acceptance of these Official Rules. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.



The Sweepstakes entry period begins at 8:00 a.m. PDT on July 1, 2013 and ends on July 7, 2013,  (the "Sweepstakes Period"). Winners will be selected from entries properly submitted and timely received during the Sweepstakes Period. One winner will be chosen at the end of this period. This winner must provide name and contact info in order to win prize, as the winner will be announced over Instagram. Winner will be notified via mention on Instagram and Twitter.



During the Sweepstakes Period, you may submit an entry via Instagram. User must use @axebat, and hashtags #axebat and #sparkler in their description to be considered eligible. Photos of the Axe brand or Axe bat get an additional entry. Tweeting Instagram photos get another entry as well. Limit One (1) Online Entry per user, during the Sweepstakes Period.



As a condition of entry into the Sweepstakes, except where prohibited by law, each entrant and each winner by accepting a prize grants to Sponsor and its affiliates, legal representatives, assigns and licensees, all right, title and interest in to publicize, broadcast, display and/or otherwise use the Sweepstakes entrant’s name, city, state, and biographical material (collectively, Licensed Rights) in any media now or hereafter known throughout the world in perpetuity for advertising and publicity purposes, without additional review, compensation, permission or approval of the winner. Where necessary, the winner will be required to execute and return an Affidavit of Eligibility/Liability and Publicity Release within five (5) business days of attempted notification or the winner may be disqualified and an alternate winner selected.



The potential Prize winner will be selected by Baden at random. Odds of winning will depend on the number of eligible entries received during the Sweepstakes Period prior to each drawing. The potential winner will be notified via Instagram and Twitter within one (1)week after the drawing. The drawing will be conducted by Sponsor, the judge of the Sweepstakes, whose decisions on all matters relating to the Sweepstakes shall be final and binding. In the event that a potential winner is disqualified for any reason, Sponsor may, in its sole discretion, award the applicable prize to an alternate winner selected at random. Any return of prize notification or prize email as undeliverable will result in forfeiture of any prize and an alternate winner may, at Sponsor's discretion, be randomly selected.



1 winner will be selected to receive a free Axe bat of Baden's choice. Prizes will not be replaced if lost or stolen, are not transferable and are not redeemable for cash. All taxes and other charges are responsibility of the winner. No substitutions allowed. Prize valid for redemption in 2013. If the prize is not initially redeemed during 2013 then the prize shall be voided.



By entering or participating in the Sweepstakes, participants agree to be bound by these Official Rules, and by the decisions of Sponsor, which are final and binding in all respects. Sweepstakes Entities are not responsible for: (1) any incorrect or inaccurate information or technical failures of any kind, (2) unauthorized human intervention in any part of the entry process or the Sweepstakes; or (3) any other computer, network, technical, human or other error, problem or malfunction that may occur in connection with the administration of the Sweepstakes, the processing of entries, or the selection or notification of winners. Further, if, for any reason, the Sweepstakes is not capable of running as planned for reasons outside the control of the Sponsor which, in the sole opinion of Sponsor, may corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes (or portion thereof), Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes (or portion thereof). Sponsor also reserves the right at its sole discretion to disqualify the Entry of any individual found to be (a) tampering or attempting to tamper with the entry process or the operation of the Sweepstakes or any website operated by the Sweepstakes Entities; (b) using any robotic, macro, automatic, programmed or like entry methods, which will void all such entries; (c) violating these Official Rules or the terms of service, conditions of use, and/or general rules of any Sponsor property or service; or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person. Sweepstakes


Entities are not responsible for claims, injuries, losses or damages of any kind resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of the prize; participation in this Sweepstakes or in any activity or travel related thereto or from any interaction with, or downloading of, computer Sweepstakes information.



By participating in the Sweepstakes, you agree to be bound by these Official Rules and the decisions of Sponsor. By accepting the prize, the winner agrees to release and hold Baden Sports, Inc. and all and any Partner(s) and their agents and affiliates harmless from and against any and all losses, damages, rights, claims, actions and liabilities of any kind in connection with the Sweepstakes or receipt or redemption of the prize. The winner assumes all liability for any injury, death, or damage caused, or allegedly caused, by participating in the Sweepstakes or use or redemption of the prize. Any disputes that may arise hereunder shall be governed in all respects by the laws of the State of Washington without regard to the conflicts of laws principles of any jurisdiction. Venue with respect to any such disputes shall be had in the state and federal courts of the State of Washington.



The personal information collected through the Sweepstakes is subject to Baden Sports’ Privacy Policy, located at  By entering the Sweepstakes, you agree to the use of your personal information as described in the above Privacy Policy.



Baden Sports Inc.

Written by Annie-Rose Schindler — July 01, 2013

Nick Looney Leukemia Fundraiser



Six-year-old Nickolas Looney, a kindergartener in Auburn, WA, near Baden’s headquarters, was diagnosed with Leukemia in January. Nick, a baseball fanatic and classmate of a Baden employee’s daughter, hasn’t been able to attend school for months.

After finding out last week that the first round of treatment did not take, he is back at Children’s Hospital for much stronger chemotherapy. If this second round of treatment fails, he will need a bone marrow transplant.

Blake, Nick’s dad, is a single parent to him and his two brothers.

"It's just hard to soak in," said Blake, who was also laid off from his job just a month prior to learning of Nick’s diagnosis, right during the holidays. “It was hard to soak it in, and it's hard to think what you're supposed to do, besides just be happy and have fun with Nick and with the kids."

The Looney family is struggling to get by with the medical bills adding up, and Baden is hoping to help by running a week-long donation campaign to benefit Nick and his family.  15% of all orders from April 8th through 15th will be donated, and individual donations can also be purchased in varied amounts by CLICKING HERE.

 “Helping those who truly need help is one of the most gratifying things you can do in life,” said Baden CEO Michael J. Schindler.  “This is one of those opportunities.”

November News!

What made our November so awesome? Signing over a dozen colleges to use the Axe bat exclusively. There are now 50 college teams who have committed to using the Axe in their 2013 seasons. The real home run? (pun intended) Two of the Axe exclusive teams are Division I programs: San Jose State University and University of Memphis. Let’s take a look at these renowned baseball programs.

Written by Annie-Rose Schindler — November 30, 2012